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Rhidian Jones Founder and Managing Director
After many years on the radio, and dispensing advice on marketing left, right and centre for free, Rhidian was delighted when a friend sat him down and practically insisted that Rhidian develop their marketing strategies on a commercial basis. Despite being only one day a week, this assignment led to multimillion pound pipelines in a matter of months, so having more fun then ever before, and finding he had a waiting list of clients, Rhidian prepared the sale of his remaining dotcom businesses, and started developing what would become Route-to-Market, working with more clients, and rapidly developing a team of marketing professionals to help scale the business. Having spent many years at the coalface of sales and marketing, Rhidian has an innate sense of what works in marketing, crafting successful pitches in seconds, immediately knowing what will work and what will not. Having already delivered projects for the likes of Ford Motor Company, and the Department of Health, he is now retained by some of the world`s biggest companies to produce great angles for their new products and services, and to revitalise the marketing of existing ones. Rhidian is a popular conference speaker, having spoken in London, Oslo, Copenhagen, San Francisco, Los Angeles, and Washington D.C. He serves on the boards of the Executives Association of Great Britain, International HELPdesk Associates, Branded Radio Solutions, and AIM Group (HQ). He is an advisor to two venture capital firms, and runs NRG Business Networks in Central London. He is also a supporter of the Hay Literary Festival, contributing editor for Business First Magazine, and the resident Saturday night DJ at the Dover Street Wine Bar.
Richard Stanley, BSc Hons Operations Director It took two years of asking to tempt Richard Stanley out of a well earned retirement to head up the delivery engine at Route-to-Market. We were right to keep trying. Richard made a huge impact to organisations such as British Aerospace, McDonnell-Douglas Information Systems, and Amazon Computers, but the place his name was cemented was in Control Data Corporation where he was responsible for turning round a billion dollars of investment. His key strength is managing sales teams, developing strategies for profitability and predictability. He has perfected sales forecasting to within 5% accuracy, and been responsible for productivity increases exceeding 70%. |
What our customers say ...Just passed £600,000 of orders from the marketing. Well done!
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After a further two years at Bowater, he joined the Sterling Media Group, publisher of over 100 magazines, where he was responsible for international advertising sales. During this time he founded several dotcom enterprises, eventually leaving SMG to pursue these interests with more vigor, whilst embarking upon a parallel career in broadcasting as a popular presenter on Ocean FM, Fresh FM, Hertbeat FM and Mercury 96.6. Seeing sales opportunities being missed in radio, Rhidian`s web company developed a radio station web-suite, coupled with an advertising sales methodology which resulted in the first radio station websites in the UK to be signficantly profitable in their own right.
