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We frequently hear that marketing is about awareness. It`s not! Marketing is about cash! Many existing marketing plans are presented to us in Word only. Our work on this planet will be complete when most of them are handed to us in Word and Excel At Route-to-Market we develop Marketing Strategies with a clear financial plan, which shows the money being spent and the anticipated returns. Our clients typically experience a return of between six and 300 times their marketing investment. We will not let them invest in activities that will not produce returns, and on those that are invested in we will control the strategy and implementation to produce a campaign that results in strong returns. Good marketing strategy looks at what the market is doing, and devises messages which your prospect doesn`t hear from others. Many firms are obsessed with what they think they do, as opposed to what keeps their prospect awake at night. The majority of our strategic planning is devising these messages, packaging them with the right psychology, and working out the optimum method of delivery, whether it`s dinner at the Commons or a cold call at the weekend! Critically, all our campaigns provide the prospect with a clear call to action. As an example of a call to action, if you have far more customers than you need, and are under no pressure to increase the profitablity of your firm, than you have no need to phone us on 0207 993 4374 |
What our customers say ...Just passed £600,000 of orders from the telemarketing. Well done!
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